{"id":70740,"date":"2022-07-12T21:14:58","date_gmt":"2022-07-12T21:14:58","guid":{"rendered":"https:\/\/www.ucaldas.edu.co\/portal\/?p=70740"},"modified":"2022-07-12T21:14:58","modified_gmt":"2022-07-12T21:14:58","slug":"inscripciones-abiertas-para-el-programa-de-mintic-vende-digital","status":"publish","type":"post","link":"https:\/\/www.ucaldas.edu.co\/portal\/inscripciones-abiertas-para-el-programa-de-mintic-vende-digital\/","title":{"rendered":"Inscripciones abiertas para el programa de MinTIC: \u201cVende Digital\u201d"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-70741\" src=\"https:\/\/www.ucaldas.edu.co\/portal\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-5.jpg\" alt=\"Convocatoria para peque\u00f1os empresarios\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.ucaldas.edu.co\/portal\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-5.jpg 700w, https:\/\/www.ucaldas.edu.co\/portal\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-5-300x171.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Con el objetivo de apoyar a cerca de 10.000 empresarios y comerciantes colombianos con la implementaci\u00f3n del comercio electr\u00f3nico en sus negocios, el Ministerio de Tecnolog\u00edas de la Informaci\u00f3n y las Comunicaciones avanza con el proceso de inscripci\u00f3n al programa Vende Digital.<\/p>\n<p><!--more--><\/p>\n<p>La iniciativa est\u00e1 compuesta por dos l\u00edneas estrat\u00e9gicas para impactar a empresarios de todos los tama\u00f1os y de diferentes sectores. La primera de ellas es Vende en L\u00ednea, dirigida a mipymes y comerciantes que no han tenido contacto con los canales digitales de ventas, para acompa\u00f1arlos, a trav\u00e9s de un proceso de formaci\u00f3n, a que lleven sus productos o servicios al mundo digital. La meta en: \u201cVende en L\u00ednea\u201d es beneficiar a 6.000 colombianos.<\/p>\n<p>La segunda l\u00ednea es: \u00a0\u201cTiendas Virtuales\u201d, con la que se les implementar\u00e1, a m\u00e1s de 4.000 mipymes o comerciantes, toda la cadena del comercio electr\u00f3nico, lo que incluye p\u00e1gina web, carrito de compras, hosting, pasarelas de pago y log\u00edstica de entrega, entre otros. Adicionalmente, recibir\u00e1n formaci\u00f3n en temas de marketing para que aprovechen al m\u00e1ximo su tienda virtual.<\/p>\n<p>Una vez realizado el proceso de inscripci\u00f3n en: \u00a0\u00a0<strong><a href=\"https:\/\/vendedigital.mintic.gov.co\">https:\/\/vendedigital.mintic.gov.co<\/a><\/strong> los beneficiarios recibir\u00e1n una capacitaci\u00f3n t\u00e9cnica para la creaci\u00f3n de canales virtuales de venta o la tienda virtual, con el fin de que puedan comercializar sus productos o servicios en l\u00ednea, esto se realizar\u00e1 a partir de sesiones individuales donde tendr\u00e1n un acompa\u00f1amiento personalizado.<\/p>\n<p>Asimismo, contar\u00e1n con acceso ilimitado al centro de recursos donde se ofrecer\u00e1 una introducci\u00f3n al manejo de las tecnolog\u00edas y sistemas relacionados con retos de la omnicanalidad, sistemas para la interoperabilidad, tributaci\u00f3n Cross border, estatuto del consumidor, marketing digital, seguridad y pol\u00edtica de tratamiento de datos.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Informes: <\/strong>Oficina de Comunicaciones y Prensa Universidad de Caldas<br \/>\n<strong>Redacci\u00f3n:<\/strong> Adriana Salazar Villegas <span style=\"font-size: 8pt;\"><em>*con informaci\u00f3n de mintic.gov.co<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Con el objetivo de apoyar a cerca de 10.000 empresarios y comerciantes colombianos con la implementaci\u00f3n del comercio electr\u00f3nico en sus negocios, el Ministerio de Tecnolog\u00edas de la Informaci\u00f3n y las Comunicaciones avanza con el proceso de inscripci\u00f3n al programa Vende Digital.<\/p>\n","protected":false},"author":2,"featured_media":70741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,53,624],"tags":[230,1424,3116,8727,8728],"class_list":["post-70740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-universidad-al-dia","category-ucaldas-activa","tag-marketing-digital","tag-seguridad","tag-mintic","tag-tributacion-cross-border","tag-estatuto-del-consumidor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inscripciones abiertas para el programa de MinTIC: \u201cVende Digital\u201d .<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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