{"id":15404,"date":"2013-03-01T17:38:27","date_gmt":"2013-03-01T22:38:27","guid":{"rendered":"https:\/\/www.ucaldas.edu.co\/portal\/?p=15404"},"modified":"2013-03-01T17:38:27","modified_gmt":"2013-03-01T22:38:27","slug":"aprenda-a-utilizar-y-reconocer-el-logotipo-de-u-de-caldas","status":"publish","type":"post","link":"https:\/\/www.ucaldas.edu.co\/portal\/aprenda-a-utilizar-y-reconocer-el-logotipo-de-u-de-caldas\/","title":{"rendered":"Aprenda a utilizar y reconocer el logotipo de U. de Caldas"},"content":{"rendered":"<p align=\"center\">Identif\u00edquelo y vele por su buen manejo<\/p>\n<p align=\"right\">01\/03\/2013<\/p>\n<hr \/>\n<p align=\"right\">Redacci\u00f3n: Margarita Laverde Galvis<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td>&nbsp;<\/p>\n<div>\n<div><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px\" alt=\"Im\u00e1genes integradas 1\" src=\"http:\/\/www.ucaldas.edu.co\/images\/tmp\/logosucaldas.jpg\" width=\"420\" height=\"124\" border=\"0\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/td>\n<td>La <b>Universidad de Caldas cuenta con su marca registrada<\/b>, que <b>la identifica legalmente<\/b>. El <b>logotipo<\/b> de la Instituci\u00f3n se <b>caracteriza por su forma circular<\/b>, que <b>en el centro contiene la figura del sol Quimbaya<\/b> y <b>est\u00e1 rodeado de dos frases<\/b>: en la <b>parte externa superior<\/b> est\u00e1 la frase <b>Universidad de Caldas<\/b> y su <b>parte externa inferior<\/b>, la frase <b><i>Lumina Spargo<\/i><\/b>, que significa esparciendo luz.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>As\u00ed lo explica el Consultorio de Dise\u00f1o de la U. de Caldas. Tambi\u00e9n aclara que actualmente <b>al lado derecho, en la parte inferior, aparecer la letra R<\/b>, que significa <b>Marca Registrada<\/b>. El <b>uso<\/b> de este logotipo <b>est\u00e1 permitido<\/b> para las todas las <b>piezas<\/b> <b>de difusi\u00f3n<\/b> de la Universidad, <b>teniendo que en cuenta su manejo<\/b> en la conformaci\u00f3n del logotipo a la hora de utilizarlo.<\/p>\n<p>&nbsp;<\/p>\n<p>Dicho <b>logotipo<\/b> <b>tiene cuatro colores: azul, dorado, blanco <\/b>y <b>negro<\/b>, su <b>tipograf\u00eda<\/b> es <b>Times New Roman, <\/b>en <b>may\u00fascula sostenida.<\/b><\/p>\n<p><b><br \/>\n<\/b><\/p>\n<p>Al ser marca registrada <b>se debe velar porque el logotipo se utilice de forma adecuada en todas las piezas<\/b> (video, impresi\u00f3n, internet, entre otros). <a href=\"http:\/\/www.brandsoftheworld.com\/logo\/universidad-de-caldas\" target=\"_blank\">Descargue aqu\u00ed el logotipo de la U. de Caldas<\/a><\/p>\n<p><a href=\"http:\/\/www.brandsoftheworld.com\/logo\/universidad-de-caldas\" target=\"_blank\"><br \/>\n<\/a><\/p>\n<p><b>Hay que utilizar el correcto<\/b><br \/>\nSeg\u00fan Carlos Eduardo Garc\u00eda Cort\u00e9s, Jefe de Prensa de la U. de Caldas, \u201ces com\u00fan ver que <b>algunas instituciones a\u00fan usan el logo antiguo<\/b> de la Instituci\u00f3n, lo cual afecta la imagen de la universidad como marca\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cLa invitaci\u00f3n es para que las instituciones, medios de comunicaci\u00f3n y las propias dependencias de la U. de Caldas <b>reconozcan el logo oficial y lo usen debidamente, pues el antiguo es muy distinto<\/b> y la idea es aprovechar el dise\u00f1o m\u00e1s reciente\u201d, puntualiz\u00f3 Garc\u00eda Cort\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Informes:<\/b> Consultorio de Dise\u00f1o, tel\u00e9fono 878 15 00, extensi\u00f3n 12 107.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identif\u00edquelo y vele por su buen manejo 01\/03\/2013 Redacci\u00f3n: Margarita Laverde Galvis &nbsp; &nbsp; &nbsp; &nbsp; La Universidad de Caldas cuenta con su marca registrada, que la identifica legalmente. El logotipo de la Instituci\u00f3n se caracteriza por su forma circular, que en el centro contiene la figura del sol Quimbaya y est\u00e1 rodeado de dos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,53],"tags":[],"class_list":["post-15404","post","type-post","status-publish","format-standard","hentry","category-actualidad","category-universidad-al-dia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aprenda a utilizar y reconocer el logotipo de U. de Caldas .<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucaldas.edu.co\/portal\/aprenda-a-utilizar-y-reconocer-el-logotipo-de-u-de-caldas\/\" \/>\n<script 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